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The mantra at PRIORITIES is a simple one: know who you are and dress to reflect it. This is not only the driving force behind today’s fashion-forward brand, but it was also responsible for the company’s inception ten years ago. In 2000, founder and creative director Stefani Toonkel Greenspan began monogramming tank tops to add a unique style to her wardrobe -- and maybe sell a few along the way. Little did she know, her own modish designs would soon catch the attention of local boutiques and national retailers, create a personalization frenzy and become the impetus for the PRIORITIES brand.
Today, through this window of self expression, comes a full contemporary collection of women’s clothing that takes on a new level of modernity, edge, and sophistication. The use of lush fabrics, neutral color palettes and avant-garde silhouettes define their ultimate PRIORITIES muse: elegantly defiant, modestly cool, and confidently independent. The line offers these style-seeking women inventive fashion that embodies high quality, affordability and versatility.
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Each piece is carefully inspired by a team of innovative designers who bring their own cultural sensibilities to the collection. From urban and indie to cosmopolitan and classic, their unique experiences provide them with the passion and creative stimulation to design for the times. But consistent throughout the ever-evolving collection is a hip feminine style with an understated, cool tomboy twist that’s always a predominant theme of the brands iconic image.
PRIORITIES is a global company run by Stefani and her husband Howie, with offices in both New York and Shanghai, China. The collection retails at exclusive boutiques and select department stores nationwide. They have showrooms in New York, Chicago and Los Angeles and distribution in Canada, Europe and Asia. Upcoming plans for expansion include Priorities flagship stores in New York City, Miami and Shanghai. As the company grows, the successful duo will continue to build a brand that is creative, accessible, and most of all, always reflective of their own priorities.
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