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Ali Fatourechi grew up amidst many cultural influences, before settling in the US. His distinct vision of style, his love of colors, fabrics and accessories are a clear reflection of the many regions he has lived. The savvy businessman’s eye for aesthetics, detail and design fully burgeoned upon entering the denim business. After graduating from USC in Los Angeles, Ali headed to Paris and London spending time collecting fabrics, |
samples and studying the marketplace before he ultimately ended up in New York, where he launched Genetic Denim. With nostalgia for the bohemian yet basic denim styles from the 1970’s, he has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with their edgy yet sophisticated and confident yet carefree silhouettes.
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